CARPET CLEANING CONSUMER GUIDE
Read this guide:
-How to avoid four carpet cleaning rip-offs!
HOW TO AVOID CARPET CLEANING RIP-OFFS
-Five costly misconceptions about carpet cleaning.
-Crawlin' critters and crud: a guide to the slime, grime, and livestock
that's seeping, creeping, and galloping through your carpet.
-Which method cleans best.
-Seven mistakes to avoid when choosing a carpet cleaner.
-The importance of value and price.
-Why you want a clean, healthy carpet.
UNBELIEVABLY LOW PRICE. To some degree, all of us are attracted by low price because we want to work within a budget. But some carpet cleaners use price as the bait for their false and misleading advertising. They offer a cheap price--usually between $3.95 and $9.95 per room--and then, once they're in your home, they pressure you into buying "add-ons". It's as if you were buying a car and found that the dealer was charging you extra for the tires and steering wheel. Carpet cleaning is not as cheap as some unethical carpet cleaners would like you to believe.
UNSUPPORTED CLAIMS,"THIS CLEANING METHOD IS THE BEST."
MISLEADING BELIEFS. "NOTHING CLEANS BETTER THAN HOT WATER."
5 COSTLY MISCONCEPTIONS ABOUT CARPET CLEANING
MISCONCEPTION #1: You should wait as long as possible before cleaning your carpet?
No. Dirt is an abrasive--like sandpaper. Every time you step on your carpet, you grind dirt into the carpet fibers. This cuts your carpet, just as if you had used a knife. This cutting causes your carpet to wear out faster. A dirty carpet will not last as long as a clean carpet. And while vacuuming helps--by itself, it is simply not enough. The longer you wait to have your carpet cleaned, the more damage you do to your carpet and the faster it wears out.
MISCONCEPTION #2: The only reason to clean carpets is to remove the dirt?
No. As you probably know, outdoor air contains pollens, fungus, bacteria, air pollution, cigarette smoke, car exhaust – and hundreds of other chemicals. When you and your family members come into your home, you carry those pollens, bacteria and chemicals in your hair and on your skin, clothing and shoes. Not surprisingly, all those chemicals, pollens and bacteria wind up you guessed it in your carpet.
MISCONCEPTION #3: One method of carpet cleaning is as good as another?
No. You can choose from many methods, most of which are inefficient. The only two good one's are Bonnet Cleaning with a low moisture process or Hot Water Extraction. Certain carpets are better serviced with one cleaning method over the other. Be sure the company you choose is able to recommend the process that best fits your individual situation.
MISCONCEPTION #4: Having the right equipment is all a company needs to clean your carpets properly?
Not true. Many companies own hot water cleaners but very few companies teach their employees how to use them properly. This is why it's important that you choose your carpet cleaner carefully. The best cleaning companies are those that have been certified by the Institute of Inspection, Cleaning and Restoration Certification, known as the I.I.C.R.C. Before you choose a carpet cleaner, ask to see written proof of the company's I.I.C.R.C. certification.
MISCONCEPTION #5: The company that offers the lowest price is the company you should hire.
No. I've seen so many problems arise form lowest-bid companies that I suggest you NEVER hire the
company that quotes the cheapest price. The two most common problems are:
1. The price may not be for the services you want performed. The company may be quipped to remove
only the dirt from your carpet. But you may want bacteria, fungus, pollens, dust mites and tobacco
residues removed as well.
2. The price you see advertised may not be the price you pay. Many home owners have learned that the
low price they saw advertised lasted only until the carpet cleaner got into their home. Then they were
pressured into paying a lot more for a variety of add-ons. (Some cleaners even break the law by using
illegal bait and switch tactics.)
7 MISTAKES TO AVOID WHEN CHOOSING A CARPET CLEANER
MISTAKE #1: Choosing a carpet cleaner based on equipment alone.
MISTAKE #2: Choosing a carpet cleaner based on low price.
MISTAKE #3: Choosing a carpet cleaner based on a single telephone call.
MISTAKE #4: Choosing a carpet cleaner who doesn’t offer a money-back guarantee.
MISTAKE #5: Choosing a carpet cleaner without getting comments from his/her other clients.
MISTAKE #6: Choosing a carpet cleaner who isn’t certified by the Institute of Inspection, Cleaning, and Restoration Certification (IICRC).
MISTAKE #7: Choosing a carpet cleaner who doesn’t use a hot water extraction system.
DO YOU WANT A CLEAN, HEALTHY CARPET?
Which is more important to you: a clean carpet - or a clean and healthy carpet? Yes, I assure you, there is a big difference. Each carpet cleaning method has advantages and disadvantages. Some methods will get out only the dirt. Other methods will get out dirt and grease. Still others will get out virtually everything. And, to be sure, some are more expensive than others. If all you want is a cheap, rinse-the-dirt-off-the-top cleaning which you might find for around $13.95 per room – then I respectfully ask you to call another company. But if you want to protect your health - if you want to protect your investment in carpeting - if you want to protect your family from the countless bacteria, fungus, pollens and dust mites that reside in your carpet, then you’re invited to call a professional.
Constantin Service LLC
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